UNITS AND RETURN ON INVESTMENT (ROI)
WHAT ARE UNITS?
A “unit” in sports betting is a measurement of the size of someone’s bet. Because everyone has different sized bankrolls for sports betting, using the term unit is a way for us to show your profit or loss in universal terms.

Someone who is betting $10,000 per bet against the spread in NFL and is up $18,000 on the season isn’t nearly as impressive as someone who bets $10 per bet against the spread and is up $180 on the season.

Using units gives us a tool to keep track of profits and losses without the dollar value. Because basic sports betting strategy tells us that you should be betting somewhere between 1-10% of your bankroll on each wager, it is generally accepted that a unit is equal to approximately 1% of your bankroll. Nothing is set on stone with this, but that is an easy way to calculate a single unit.

Using the above formula, someone who has a $1,000 bankroll should be betting $10 per unit, while someone with a $50,000 bankroll would be betting $500 per unit. Using the bankroll management strategy that recommends 1-10% of your bankroll on each bet you would essentially want to bet between 0.1-11 “units”. All sports handicappers in the directory will release their picks ranging between 0.1-11 units risked. The 1-5 unit picks are more of the average pick, while the 6-11 unit picks are the big moves where the handicapper feels they have found a lot of value on a certain play.

If a handicapper makes a 5 unit pick and you had a $1,000 sports betting bankroll you would be risking 5% (5 units) or $50 on the pick.

When a handicapper is +25 units over the last 30-days, what does that mean? This would be a measurement of his success over the last 30-day period. Referring to being +25 units means he is “plus” 25x whatever 1 unit is to him. This could be +$25 for someone, while it could be +$25,000 for another.

How can a handicapper with a 25-32 record be +15 units? It is possible to have a sub .500 record but still be up units if you are betting on underdog or “plus money” selections. For example, picking only NFL underdogs on the money line could lead to a negative record but profits on the season. A handicapper can also be up units with a sub .500 record using unit management.

By default, we rank sports handicapping services by most units gained on our leaderboard.

WHAT IS ROI?
The Return on Investment or ROI measures the percentage return on a particular investment. ROI is used to measure profitability for a given amount of time.

In sports handicapping, the ROI throws away units risked, gained, or lost and shows a services profitability. This is another great way to judge a sports handicapping services performance.

The ROI formula is shown below:

ROI =
Units Gained - Units Risked
Units Risked
We give you the option to rank sports handicapping services by their ROI on our leaderboard.