Economic Impact of Betting on the Rugby World Cup

Sat, Jun 1, 2024
by CapperTek

The Rugby World Cup is a world-class sporting event. This game also boosts an economic powerhouse. It generates billions in revenue, increases GDP and brings huge benefits to the host countries. This article analyzes the economic impact of the Rugby World Cup in detail.

The Rugby World Cup's Economic Impact

RWC stands as a major event in the sporting calendar. It is comparable to the Olympics and the Football World Cup in terms of economic influence. Betting on the Rugby World Cup boosts economies through tourism and local spending. This effect is similar to play Crazy Time for real money. Crazy Time features a Money Wheel and bonus games. Playing casino online offers rewards with each spin. Both the game and World Cup betting create excitement and can bring significant economic benefits. The potential for high returns drives interest and spending in both events. Here's a breakdown of its impact:

Revenue Generation

  1. Broadcasting Rights: The largest revenue stream for the RWC comes from broadcasting rights. These rights are sold to various countries, generating substantial income.

  2. Sponsorships: Major corporations invest heavily in sponsorship deals, adding another significant revenue source.

  3. Ticket Sales and Merchandise: The sale of tickets and merchandise also contributes significantly to the total revenue.

Historical Economic Impact

The 2019 Rugby World Cup in Japan had a huge economic impact. It increased Japan's GDP by £2.75 billion ($2.93 billion) and brought in millions of tourists, boosting local businesses. The 2023 Rugby World Cup in France attracted about 600,000 foreign visitors. This event added about €940 million ($1 billion) to the French economy. Hosting big sporting events like these brings significant financial benefits. 

Visitor Expenditure

Direct audience spending plays an important role in the economic impact of RWC. Tourists spend money on accommodation, food, and transportation. Visitors also pay for other local services. This money contributes directly to the economy of the host country. The direct tourism spending from the 2023 tournament in France was about £1.1 billion.

Long-Term Economic Benefits

Infrastructure and Development

Hosting the RWC often leads to significant infrastructure improvements. New stadiums, traffic, and other facilities built for the event fall on the host nation long after the tournament is over. In 2023, for example, the French organizing committee got a profit of €40 million, which will be reinvested in rugby development and local infrastructure.

Tourism Boost

The influx of international visitors during the RWC significantly boosts tourism. The host cities receive many benefits. There are increased hotel bookings, restaurant sales, and other tourist activities. This surge in tourism can have a lasting positive impact, as visitors often return in the future.

Global Exposure

Hosting the RWC gives the host country global exposure. This could boost the country’s international profile, potentially increasing foreign investment and trade opportunities.

Comparison with Other Major Sporting Events

While the RWC's economic impact is significant, it pales in comparison to other major events such as the Soccer World Cup and the Olympics. For example, the 2022 soccer World Cup generated $7.5 billion for FIFA, while World Rugby generated nearly $500 million in revenue. The Soccer World Cup also sold 3.4 million tickets in 2014, up from 1.72 million sold for the 2019 RWC in the 19th century.

Investment in Rugby Development

Due to the financial success of the RWC, World Rugby invests heavily in the development of the game. Between 2020 and 2025, investment will exceed £565 million. These funds are used to develop grassroots rugby, support professional leagues, and improve rugby programs around the world.


The Rugby World Cup is a large economic driving force for host nations. It generates billions in sales, boosting GDP. This event supplies lengthy-term benefits via infrastructure improvement and tourism.  While it may not yet match the economic impact of the Football World Cup or the Olympics, its influence continues to grow.